Marketing Vocabulary

• Accessibility. The degree to which a market segment can be reached and served.
• Action ability.  The degree to which effective programs can be designed for attracting and serving a given market segment.
• Actual product. A product’s parts, quality level, features, design, brand name, packaging and other attributes that combine to deliver core product benefits.
• Adapted marketing mix. An international marketing strategy for adjusting the marketing-mix elements to each international target market, hearing more casts but hoping for a larger market share and return.

Marketing Vocabulary.